MICHELIN   Guide 2017
You might be tempted to dismiss this stylish retreat as just another tequila bar, but in addition to its huge tequila and mezcal selection and noteworthy cocktail program, Matador has taken the charge on offering delicious food. Griddled sopes come laden with smoky beef barbacoa, pinto beans, pico de gallo, and crema, while the seared ahi tuna tacos in a soy-chipotle reduction are a crowd favorite. Even the house-made flan gets a fun twist with the addition of guava. The U-shaped bar draws a boisterous post-work crowd in the evening, when FiDi business types come to blow off steam with pitchers of margaritas as Spanish films screen overhead. But, it’s not always bumping: those seeking a quieter meal should come for the under-the-radar lunch service.

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SFSTATION  Eat, Drink & Cinco de Mayo: Five Local Winners

Matador quietly opened in Nob Hill in February, and immediately started competing with 20th Century Cafe for the ‘best looks in town’ award. The decorative bar, great photography and cool leather couches make for the perfect holiday setting, mixing a heritage-rich Mexican vibe with modern touches. The inventive menu is equally attractive.

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PUREWOW  SF’s 6 Best New Restaurants: February 2016

Union Square gets some Mexican flair in the way of upscale tacos and top-shelf tequilas. We recommend a massive frozen margarita to pair with your carnitas taco. Because, why not? Save the good stuff for post-dinner sipping at the bar.

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URBANDADDY  Many Mexican Delights Await You Here

What follows is words.

And if, after reading those words, your only takeaway is “queso tacos,” we forgive you.

Moving right along to Matador, a happy new tequileria slinging tacos and serious agave cocktails on Sutter Street. It’s from the guy behind Huxley, it’s open now, and here are some pictures of it

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SF EATER  Matador Now Serving Up Massive Frozen Margaritas In the Tendernob

As of this week, Matador has quietly opened at 679 Sutter St. with lots of taco options and tons of tequila. It has taken over the former Sugar Cafe space, and Sugar owner Keith Goodman teamed up with Kris Esqueda (Huxley) and Miriam Lipton (Tender) to open the taco bar. The menu, from chef Juan Martinez (Tres), is still limited until next week, but there’s a solid lineup of seven tacos (below) plus standard guacamole and some sides and salad to sate cravings until then…

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TABLEHOPPER  Olé! Lower Nob Hill Is Getting a Mexican Restaurant and Bar, Matador.

A fun project is coming to the former Sugar Café called Matador, which will be a taco bar and tequileria. Sugar owner Keith Goodman has brought in Miriam Lipton (Tender) and Kris Esqueda (Huxley) to create, design, and operate the venture…

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